MOX is a creative practice in the business of universe building. Founded in London. Now working across LA and New York. We run across four disciplines. Deep Culture, World Building, Obsessive Craft, and Social Standard.
(1) Deep Culture: Our philosophy is Anti-strategy. Everything strategy should be but usually isn't. We go deeper than anyone else to build strategy that fuels creative work, not kill it.
(2) World Building: We hate disposable creative. We build complete worlds with their own language, look, and logic. The kind your brand can keep building on season after season.
(3) Obsessive Craft: Every universe needs its makers. Creative and production under one roof. We own the entire process from concept through to final delivery, which means nothing gets lost in translation.
(4) Social Standard: Social held to the same craft standards as our hero films. Social isn't a deliverable that needs ticking off. It's where the work lives and earns its relevance in culture. Built to belong in the feed, not to interrupt it.
“universe building”
since
2012
