A stills and motion shoot in LA for the new federation kits for Brazil, South Korea, and Uruguay, across athletes and models.
In Latin America especially, Women’s Football lacks exposure, representation, and support. The brief was to inspire the Game Changer to see herself as an athlete. To show young girls a bright future in the game. To Fear None and use the pitch as her stage.
We cast authentic fans of each team, building sets around classic pregame rituals and country-specific lore. We paired them with the athletes themselves, locked in and ready to strike. Strength, power, and flair, on and off the pitch.
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A stills and motion shoot in LA for the new federation kits for Brazil, South Korea, and Uruguay, across athletes and models.
