Nike built a bold new home and away kit for the US Women’s National Team. We launched it with energy and edge for a new wave of fans. Alyssa Thompson and Ally Sentnor led the campaign, representing the future of the team.
The brief was to land the kits with a 17 to 20 year old audience. Hero the athletes and the product, spotlight individuality, and reinforce the power of the collective.
We focused on the moments just before kickoff. The tunnel. The stares. The calm before it all kicks off. These arrival moments gave us space to showcase both the kit and the players, bringing together power, presence, and personal style. This project was about more than showing up for the USWNT. It was about building a space around them that felt true to them. From early concept to final delivery, we worked with an all-female creative team to help shape a campaign that felt fresh in front of and behind the camera.
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The brief was to land the kits with a 17 to 20 year old audience. Hero the athletes and the product, spotlight individuality, and reinforce the power of the collective.
