Welcome to the world’s maddest seeding plan. Starring Ronaldinho, a pink suitcase inspired by the iconic crossbar film, and a Champions League Final.
Nike wanted to own the Champions League moment with something disruptive enough to drive real social conversation and cement the brand as the future of football.
We teased it with a film following the suitcase on its mad journey across the world. Then a series of player unboxing films, moments of Mad Brilliance. Then we set the stage for Central Cee, Clint, and Ronaldinho to shut down London. Nike owned the moment
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Welcome to the world’s maddest seeding plan. Starring Ronaldinho, a pink suitcase inspired by the iconic crossbar film, and a Champions League Final.
