Mad Maximus wasn’t a tournament. It was a takeover. A 2v2 street football event built inside an octagonal cage at Parc del Fòrum, Barcelona. 48 of the best ballers in Europe, surprise appearances from football legends and cultural icons, and Travis Scott as the voice and energy of the night.
Nike asked us to reignite the brand’s spirit of fearless creativity. To build a cultural moment rooted in raw street energy and real competition. We shaped the narrative and took content capture to campaign-level creative.
In the lead-up, Travis recorded voice notes. Jerseys were stashed across Barcelona. Hype spread in the shadows of the city. We worked through the night. The event ended at 11pm. By 9am the content was live across Nike Football and Travis Scott’s channels. Fast, fearless, and impossible to ignore
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Nike asked us to reignite the brand’s spirit of fearless creativity. To build a cultural moment rooted in raw street energy and real competition.
