For Nike’s Winter Puffer campaign in China, we set out to show what control looks like in the middle of winter chaos. The moment the cold hits and you don’t retreat. You own it.
The brief was to bring Nike’s designed for cold, engineered for movement platform to life, rooted in sport and culture, with a full lookbook across men’s, women’s, and kids’.
The story starts in the noise. The cold, busy, in-between moments. She’s carrying the energy from the pitch even when she’s nowhere near it. Then she zips up the Puffer and everything shifts. The heat locks in. The focus kicks in. The weather doesn’t decide. She does.
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The brief was to bring Nike’s designed for cold, engineered for movement platform to life, rooted in sport and culture, with a full lookbook across men’s, women’s, and kids’.
