To launch Salomon’s XT-Whisper, we teamed up with Dina Ayada to explore what happens when offbeat design meets untamed energy.
The brief was to introduce Whisper as Salomon’s next breakout silhouette. Not by going louder, but by leaning into the offbeat energy that sets it apart. A creative world built around Dina, connected to her music and movement.
We built the campaign around the Butterfly Effect, using Dina’s creative process as the jump-off. Set in a surreal university, each scene becomes a chain reaction. A glitch, a gesture, a freestyle moment flips the space into something unexpected. From chaos comes rhythm. From small sparks come big echoes. At the centre of it all is Whisper, the catalyst that cracks reality open.
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To launch Salomon’s XT-Whisper, we teamed up with Dina Ayada to explore what happens when offbeat design meets untamed energy.
