For most people the holiday season is a whirlwind of traditions and expectations. An endless loop of gifting, dressing up, and keeping it together. We flipped the season on its head. A rebellious vibe shift that puts individuality and unapologetic self-expression centre stage.
Converse asked us to challenge holiday norms with the brand’s rebellious spirit. To work with creators and turn stale traditions upside down.
We shot lo-fi, fly-on-the-wall vignettes capturing our protagonists deep in off-the-wall holiday prep. Each room of an ordinary house transformed into a mid-ritual scene that subverts the season. Messy, mysterious, and unapologetically Converse.
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Converse asked us to challenge holiday norms with the brand’s rebellious spirit. To work with creators and turn stale traditions upside down.
