(007)
Client Arsenal x A Cold Wall*
Project A North London Exhibtion
About

Two North London institutions face to face. One rooted in football legacy, the other in fashion disruption.

Brief

The brief was to capture the shared attitude between Arsenal and A-COLD-WALL* without diluting either voice. Sharp, emotive, and culturally aware. Built for fans who care about more than what happens on the pitch.

The Outcome

Shot in London by director duo The Reids, the campaign featured nine Arsenal players, the most ever in a single club campaign, alongside a cast of ACW* collaborators. Clean lines, tonal contrast, and confidence in simplicity. This wasn’t about merging two worlds. It was about giving them space to stand their ground.

Scope
  • 001 Creative Concept
  • 002 Art Direction
  • 003 Production
Credits
  • Photographer and Director The Reids
  • DOP Jake Hunter
  • Hair Liam Russel
  • Make Up Artist Jess Summer
  • Set Design Sasha Hilton
  • Movement Director Jay Revell

Client

Arsenal x A Cold Wall*

Year

2025

Scope

  • Art direction
  • Brand & Design
  • Campaign
  • Production

007

This collaboration between Arsenal and A-COLD-WALL* brought two North London institutions face to face. One rooted in football legacy, the other in fashion disruption.

Your browser does not support embedded videos. Here is a link to the video instead.

Your browser does not support embedded videos. Here is a link to the video instead.