An emotionally resonant campaign for Salomon Gravel, an all-terrain running shoe built as the ultimate hybrid between city and nature.
The brief was to craft something authentic and culturally sharp, connecting with the Salomon runner. Urban, culture-driven, style-conscious, the kind who sees movement as an extension of their lifestyle.
The freedom of Gravel unleashes nature in the city and the city into nature. Blending both worlds for a distinctive hyper-real take on hybrid running.
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The brief was to craft something authentic and culturally sharp, connecting with the Salomon runner. Urban, culture-driven, style-conscious, the kind who sees movement as an extension of their lifestyle.
