(004)
Client Nike, SP26
Project Pick Your Fighter
About

 

Refreshing Style By for a new season. No longer rooted in cities, but keeping the spirit of unexpected, authentic fusions of style and sport.

Brief

The brief was to show the range of one silhouette. To prove how many ways the Shox Z could be worn.

The Outcome

Pick your fighter. We turned the season into a creative showdown, three stylists each taking the iconic Shox Z into their own world. Jenn Abey, Agata Belcen, and Tati Cotliar worked the silhouette and its distinctive colourways into three opposing visions. Same shoe, three takes, endless ways to wear it.

Scope
  • 001 Brand Strategy
  • 002 Creative & Art D
  • 003 Production
  • 004 Post & Delivery 
Credits
  • Directors Services Generaux
  • Photographer Verity Smiley-Jones
  • Stylists Jenn Abey, Tati Cotliar, Agata Belcen
  • MUA Grace Sinnott

Client

Nike, SP26

Year

2026

Scope

  • Art direction
  • Brand & Design
  • Campaign
  • Production
  • Strategy

004

Refreshing Style By for a new season. No longer rooted in cities, but keeping the spirit of unexpected, authentic fusions of style and sport.

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