From Britney Spears to Yevgeny Zamyatin, the senior strategist at MOX on the artists, art and her other daily-must-have’s, as part of LBB’s Essential List series

Yraiz Lougheide-Camejo is a third culture kid turned creative strategist, with a passion for transforming cultural thinking into narratives and stories that create meaning and propel change. She is currently working as a senior strategist at MOX. Yra sat down with LBB to discuss Park Chan-wook’s latest masterpiece ‘No Other Choice’, the iconic looks of ‘Industry’ star Harper Stern and how clubbing can be creatively inspiring.

Place of birth: Seattle, Washington Hometown: Gothenburg, Sweden Staycation: London Fields (North side) Vacation: Anywhere in Italy. I went to Sicily with a group of friends last year and that was pretty magical.

Place of work: MOX HQ
Place of workout: Psycle Shoreditch – the cult rumours are true but cults are famously a great time so what’s not to love?
Good Habit: Weekly run
Bad Habit: Running late
Mode of transport: Lime bike
Bonus Travel Essential: Wired headphones in case my Bluetooth ones run out of battery (stay ready, so you don’t have to get ready).

Culture
Artist: Kerry James Marshall. I saw him at the Royal Academy last year and fell in love. He transforms seemingly ordinary places like the barber shop or the club into these rich, magical dreamscapes. The scale of this one is amazing and I love his use of colour here.

Musician: Rosalía
Film director: Ryan Coogler
Author: Yevgeny Zamyatin – author of my favourite book of all time ‘We’, which heavily inspired George Orwell’s ‘1984’
Photographer: Renell Medrano
Film: ‘No Other Choice’ – an absolute masterpiece. The cinematography and score are equal parts menacing and beautiful (a balance I aspire to). Series: ‘Industry’! The looks, the drama, the poetically diabolical insults. I still don’t know what a short is, but I do know that Harper Stern dresses how I would want to dress if I was evil. Invention: Pick and drop braids or the flip over weave. The innovation happening in the Black hair space continues to astound me.
Music Video: ‘Toxic’– Britney Spears
Board Game: ‘Articulate’ – the object of the game is to explain a word to your teammate without saying the word itself in a limited amount of time. I think everyone should play it at least once to really understand the inner workings of the people around you. For example, a friend once used ‘a really famous book’ to describe The Bible. We lost the round. Book: ‘Poetic of Relations’ by Eduardo Glissant
Graphic Novel: ‘On Palestine’ by Joe Sacco
Podcast: ‘Polyester Pod’ for culture, ‘The News Agents’ for politics, ‘The Read’ for vibes

Newspaper (off or online): ‘The Guardian’
Magazine: ‘Native Magazine’ or ‘Apartmento’
Obsession: Wikipedia pages, the more innocuous the better. My current favs are ‘Mar-a-lago face’ and the ‘Hackney Siege of 2002’
Bonus Culture Essential: Going to the club. Best place for both style and music inspo and I genuinely believe dancing in a room with your friends is as close to free therapy as we’re gonna get.

Food and Drink
Breakfast: Thoughts and prayers mostly, but occasional overnight oats if I’m feeling fancy
Restaurant: Mangal or Cafe Kowloon

Cheap bite: Lamb patty from Rainbow Bakery on Kingsland road
Working lunch: Salad Kitchen Crunch Box w/ Lemon pesto – extra saucy is a must
Dish: Pad Thai
Snack: Oatmeal raisin cookie
Guilty Pleasure: Matcha Blondie from Violet
Bar: Rasputin
Booze: I love a vesper martini but a pint generally hits the spot
Not Booze: An arnold palmer
Bonus Food: Doubles IYKYK
Bonus Beverage: Oat flat white