Race Louder became the rallying cry for PUMA x McLaren. A bold new chapter built on the volume, attitude, and next-gen energy of modern motorsport. Shot in Austin ahead of the 2025 race with Oscar Piastri and soon-to-be World Champion Lando Norris.
PUMA x McLaren needed a platform that could live beyond one season. Something that pushed both brands past their redlines. Raw. Unapologetic. Impossible to ignore.
We built Race Louder as a platform and a visual system. Louder in attitude. Louder in styling. Louder in how the brands show up. Bold typography, amplified graphics, and a mark that flexes across retail, social, and race day.
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PUMA x McLaren needed a platform that could live beyond one season. Something that pushed both brands past their redlines. Raw. Unapologetic. Impossible to ignore.
