Create an elevated look for Nike Style By, aligned with the Brand Reset. At the intersection of Sport, Creativity, and Youth.
The brief was to establish Nike Style By as her trusted style guide in real time. The brand that serves style inspiration and fuels confidence and self-expression.
We built it on a London sport and culture collision. Shooting across the city’s icons, from the Spurs stadium to the Crystal Palace running track. Vibrant, movement-filled, candid. Cool confidence and carefree energy captured in spontaneous, dynamic compositions across social, OOH, and retail.
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The brief was to establish Nike Style By as her trusted style guide in real time. The brand that serves style inspiration and fuels confidence and self-expression.
